Daniel Yomtobian Examines the Condition of the Programmatic Advertising Sector

When it comes to advertising technology, programmatic has emerged as one of the most important developments in this field

Los Angeles, CA - July 10, 2020 /MarketersMedia/ —

It has become imperative for advertisers to make sure that their artistic work gets to the target audience for a fair price. Because digital continues to increase its share of total advertising spend, they also have to get used to new formats. Since the earliest days of the industry, ad space buying has been pivotal to the success of brand campaigns, and placement has become even more crucial in the digital age, which has led to exponential growth in programmatic advertising. “The current global pandemic has undeniably affected all sectors of the global economy, and the advertising industry has been no exception. As companies grapple with eroding revenues, previous growth projections are being downgraded, but a streak of optimism remains,” comments Daniel Yomtobian, an entrepreneur and business leader with an impressive track record in the online media space. “The disruption created by the pandemic has only accelerated the digital transformation and the demand for online services, which should play to the advantage of advertisers when the economy rebounds towards the end of 2020, as anticipated.”

When it comes to advertising technology, programmatic has emerged as one of the most important developments in this field and a designated key driver of future growth for the industry. As defined by the Digital Marketing Institute, “Programmatic ad buying […] is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes, and human negotiation, programmatic buying uses machines and algorithms to purchase display space.” The results of this automation are a hugely expanded reach, far greater transparency, advanced targeting, sharply improved relevance, real-time reporting, and data insights. Given these benefits, it is hardly surprising that programmatic has become one of the fastest-growing ad market segments, and once the global economy returns to normal, spending in this area should quickly recover, according to Daniel Yomtobian. It will probably take slightly longer to reach the levels forecast in the pre-pandemic days, but growth is inevitable, especially with the additional boon provided by the arrival of 5G and the continuous launch of direct-to-consumer streaming services.

In 2019, the market for programmatically sold advertising topped $100 billion in value, according to Zenith. The company forecast an increase to $127 billion in 2020, with another $20 billion added by end-2021. Moreover, it projected that the share of programmatic within total digital media spend would rise from 65% in 2019 to 69% in 2020 and cross 72% in 2021. Commenting on the outlook, Zenith global brand president Matt James said, “The ongoing death of the cookie means that the industry needs to rethink the way we design targeting and personalization while respecting consumers. High-quality, first-party data is more vital to the success of programmatic marketing than ever before.” James also highlighted a number of issues, noting, “Although programmatic ad spend continues to grow at double-digit rates, it is being hindered as the industry struggles with privacy and supply-chain challenges. Once these challenges have been addressed, programmatic marketing has the potential to accelerate again during the next decade.”

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion was online advertising. Considered a pioneer and innovator in this space, he has dedicated himself to helping advertisers and publishers maximize their ROI and successfully monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Daniel Yomtobian studied business marketing at California State University-Northridge.

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Daniel Yomtobian (@DanielYomtobian) - Twitter: https://twitter.com/danielyomtobian

Daniel Yomtobian - Facebook: https://www.facebook.com/Daniel-Yomtobian-174812072662757/

Contact Info:
Name: DYI
Email: Send Email
Organization: DanielYomtobianInfo.com
Website: http://www.danielyomtobiannews.com

Video URL:

" target="_blank">

Source URL: https://marketersmedia.com/daniel-yomtobian-examines-the-condition-of-the-programmatic-advertising-sector/88968135

Source: MarketersMedia

Release ID: 88968135

Latest News

Soleimani, a general who became Iran icon by targeting US

Aug 13, 2020

TEHRAN, Iran — For Iranians whose icons since the Islamic Revolution have been stern-faced clergy, Maj. Gen. Qassem Soleimani widely represented a figure of national resilience in the face of four decades of U.S. pressure. For the U.S. and Israel, he was a shadowy figure in command of Iran's proxy forces, responsible for fighters in Syria backing President Bashar Assad and for the deaths of American troops in Iraq. Solemani survived the horror of Iran’s long war in the 1980s with Iraq to take control of the Revolutionary Guard’s elite Quds Force, responsible for the Islamic Republic’s foreign campaigns. Relatively...

Innovative fashion designers lead the way on sustainability

Aug 13, 2020

LONDON — Innovative fashion designers are turning to such things as horseradish and nettles to make sustainable clothing and accessories to the delight of a growing number of buyers. While more consumers are paying closer attention to how the production of goods impacts the environment, old habits die hard. A buy-and-toss mentality persists despite a boost from celebrities helping to drive the upcycle and vintage movements. Actress Maggie Q, who created an activewear line from recycled fabrics, is among activists who see plenty of room for improvement. She says she feels "sick about fast fashion.'' "You hear people say, 'Well,...

Streep, Miranda and Stone are named as Met Gala co-0chairs

Aug 13, 2020

NEW YORK — Next year's Met Gala may be the closest we'll ever come to getting a Miranda Priestly moment at the starry event. Meryl Streep has been named as a co-chair of the Metropolitan Museum of Art's Costume Institute. The Oscar-winner played Priestly, a thinly veiled fictional version of Vogue editor Anna Wintour, in the movie "The Devil Wears Prada." Wintour clearly has no hard feelings because she selected Streep as a co-chair along with Lin-Manuel Miranda and fellow Oscar-winner Emma Stone. Designer Nicolas Ghesquiere rounds out the group. The gala's theme is "About Time: Fashion and Duration," which...

Try something new with uncommonly delicious (and ugly) fruit

Aug 13, 2020

As I savor one of my just-picked American persimmons (Diospyros virginiana), I'm reminded how this fruit — and a few other delectable fruits — would never sell. Why not? Because they're ugly! Although the persimmons hung from the branches as handsome, plump, orange orbs up to a few weeks ago, by now they have shriveled and their skins are darkening to brown and black. The texture and flavor have likewise changed. They once were like dried apricots that have been plumped up in water and then dipped in honey with a dash of spice. Now, they've become mushier, with some...

3-2-1-Cookoff! Astronauts to bake cookies with new test oven

Aug 13, 2020

CAPE CANAVERAL, Fla. — Forget reheated, freeze-dried space grub. Astronauts are about to get a new test oven for baking chocolate chip cookies from scratch. The next delivery to the International Space Station — scheduled for liftoff this weekend — includes the Zero G Oven. Chocolate chip cookie dough is already up there, waiting to pop into this small electric oven designed for zero gravity. Sample cookies baked just this week are also launching from Virginia on Northrop Grumman's Cygnus capsule, for the six station astronauts. The experiment explores the possibility of making freshly baked items for space travelers. With...

Search

Life Ponds publishes travel and lifestyle on a daily basis. We believe that Life Ponds will help to solve your problems every time you face a challenge.

Contact us: sales@lifeponds.com