Educatius makes a big investment with a new global brand
Dec 14, 2022
Boston, Massachusetts Dec 13, 2022 (Issuewire.com) - World-leading but not world-known - yet! Now Swedish education company, Educatius, is relaunching its global brand journey. Last week, Educatius refreshed its visual identity and launched a completely new communication concept. The aim is to inspire young people around the world to do an exchange year, or to study for an international high school education online.
Educatius has been offering high school programs abroad around the world since 2003. Despite being one of the biggest players in the market today, they are a well-kept secret, often working behind the scenes via global business partnerships. But now Educatius is reaching out in a big way to connect with agents, parents, and their children in new markets and geographic regions.
"Educatius is unique in that we are the largest organization in the world dedicated to high school programs, but we don't have very high visibility outside the education sector. We'll celebrate 20 years of operating exchange programs in 2023; last year alone we helped over 8,000 young people from 60 countries to study abroad. Taking the step now to recreate our own strong brand is necessary, but of course, also challenging," says Carla Kearns, Vice President of Marketing at Educatius Group. "We have so many varied stakeholders to connect with - from our students and parents to our agent partners, to the wonderful families who host our students and the schools where they study."
Educatius' new concept, developed together with the Stockholm-based agency Ruth during the autumn, is themed "Unlock the World," with the goal to inspire young people to dare to go out into the world to study and experience a new perspective. The concept will be interpreted locally in various markets, since the driving forces and ambitions of students in, for example, China, Latin America, and Europe differ.
"Regardless of whether you want to study abroad to increase your chances of getting into one of the best universities after high school or if the motivation is to leave home and discover yourself in a new culture, we want to inspire today's young people to dare to take the plunge," continues Carla Kearns. "We know that an exchange year brings so many valuable experiences and unforgettable memories - both for students and their host communities. And in the long run, our programs contribute to increased global understanding between people and cultures."
Educatius' brand is now live with the launch of a new English-language website that has been built by Merkle/Isobar and Dreambridge along with a new platform just for agent partners. In 2023, the new identity and concept will be rolled out globally.
For more information contact:
Carla Kearns, Vice-President Marketing Educatius Group
+14164001757 [email protected]
Media Contact
Educatius Group
4164001757
50 Congress St, Suite 730
Source :Educatius Group
This article was originally published by IssueWire. Read the original article here.
More News
How Hong Kong’s post-war tattoo scene fused sailor art with Chinese imagery
When Taiwan-based tattoo artist Jimmy Shy and street-film photographer Yu Chang decided to travel to Hong Kong to document the city’s fading post-war tattoo history, they agreed on one criterion: they would find their subjects only on the street. “We relied entirely on instinct,” Shy says of the project, which started in 2023 but began life as casual phone photos years earlier. “A lot of tattoos were hidden under clothing, so whenever we had a feeling that someone might have the kind of tattoo...
Take a Look Inside Leslie Jones’ Passport
From Italy to Jamaica, comedian Leslie Jones shares her travel memories which includes surviving a crab invasion, a zip-lining nightmare, and high praise for the fruit in Lake Como. The post Take a Look Inside Leslie Jones’ Passport appeared first on Business Traveller.
38 Travel Items That’ll Make Your Fall Trips Feel Soooo Much Easier
Stop stressing over Thanksgiving travel and start getting excited about your grandma's homemade pumpkin pie instead. View Entire Post ›
"Don't Trust Them": 27 Everyday Safety Tips You Need To Start Following ASAP, Straight From People With "Street Smarts"
"If you're in a major situation, just scream, 'Fire, fire, my child's inside,' or something extremely dramatic. I was viciously attacked by a dog in my backyard ... I was screaming, 'Help me, I'm going to die,' and NO ONE HELPED." View Entire Post ›
Revealed: The world's best Christmas markets for 2026 - with three of the top 10 in the UK
From Germany's centuries-old festive markets to New York's winter wonderland, the world's best Christmas markets for 2026 have been revealed.
Want to bag a break but save some cash? Here's our pick of the best travel deals available this week - from savings on all-inclusive Egypt stays to affordable city breaks
The Daily Mail's travel desk brings you a selection of the best deals currently available - so you can bag a bargain break.
A wheelchair, a beach and the freedom of the sea - is this Europe's most accessible resort?
On Turkey's southern coast, our writer discovers thoughtful design, exceptional hospitality and the simple joy of feeling the sea beneath her feet.
Here Are The 12 Most Incredible Things I Ate On A Weekend Trip To Chicago, As A Canadian Foodie With Extremely High Standards
"This genuinely had me pumped to wake up every day." View Entire Post ›
Netflix drama Did Someone Happen to Mention Me? review: Koji Yakusho leads amnesia comedy
3.5/5 stars Lead cast: Koji Yakusho, Kento Kaku, Kenichi Matsuyama In Netflix’s new comedy series Did Someone Happen to Mention Me?, Koji Yakusho stars as a world-famous Japanese actor who discovers that almost the whole of Japan has forgotten him. Playful and lighthearted, the eight-episode series follows the veteran performer as he loses his celebrity status overnight and is forced to reassess his character and relationships while rebuilding his life and career. Created by acclaimed...
Happier Passengers, Shorter Lines: Airport Satisfaction Rises in the UK and US
New security screening technology and revamped infrastructure is improving the airport experience The post Happier Passengers, Shorter Lines: Airport Satisfaction Rises in the UK and US appeared first on Business Traveller.
John Malkovich über seinen neuen Film, die Dreharbeiten auf der Osterinsel und das Schauspielgeschäft
Er ist in 47 Ländern aufgetreten und hat in mehr als 100 Filmen mitgewirkt, doch könnte dies das Jahr sein, in dem John Malkovich endlich den Oscar gewinnt? Wir sprechen mit dem bekannten Schauspieler über seinen neuen Film „Wild Horse Nine“ und das Leben abseits des Showgeschäfts. The post John Malkovich über seinen neuen Film, die Dreharbeiten auf der Osterinsel und das Schauspielgeschäft appeared first on Business Traveller.
The ultimate 2026 winter holiday guide - from backcountry skiing in Japan to beginner's delight in Aspen
It is nearly time to put skis to slope once more, so what's new for the season ahead? Plenty, writes Gabriella Le Breton, including a whizz-bang new lift in Verbier.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.