2026 Chishui River Forum Held in Maotai Town, Guizhou.

Oct 24, 2026

Zunyi, China, October 24, 2026 -- The 2026 Chishui River Forum was held in Maotai Town, Guizhou Province, from October 16 to 18. Jointly initiated by the Brand Work Office of Xinhua News Agency, China Economic Information Service (CEIS) and China Moutai, the forum was themed “Interweaving Harmony Advancing with the Times”. Hundreds of guests, including global liquor industry leaders, cultural figures and industry experts, gathered to discuss how to preserve the industry’s heritage and chart its future development.



https://youtu.be/t9qbpAq2CG4

At the main forum, Ao Hong, director-general of the Department of Industry and Information Technology of Guizhou Province, said that Guizhou’s sauce-aroma baijiu possesses unique advantages that cannot be replicated elsewhere. Guizhou will pursue “three transformations” to guide the industry beyond cutthroat competition toward collaborative growth, bridge tradition and the future, modernize classic products and create more engaging consumer experiences. The province also aims to build a community of shared interests with liquor producers at home and abroad.

Chen Hua, chairman of China Moutai Group, outlined three priorities: upholding the principle of coexistence with nature to jointly protect the foundations of production regions; recognizing the momentum of changing times to accelerate industrial transformation; and deepening openness and cooperation to usher in a new chapter for the liquor industry.

During the forum, the China Brands Go Global initiative was launched alongside the Global Partnership for Sustainable Development of the Liquor Industry. A think tank for the regional brand “Chishui River Valley: China’s Sauce-Aroma Baijiu” was also inaugurated, and the World Famous Liquor Sustainable Development Index Report (2026) was released.

The forum also featured activities including recitations of classical Chinese poetry and prose and a gathering of Mao Dun Literature Prize-winning writers at Moutai. Writers A Lai and Su Tong shared their reflections in presentations titled “Cultural Heritage in Every Cup” and “On Moutai, On Life,” respectively.

A roundtable discussion explored “Value Restructuring and Order Rebuilding in the Global Liquor Industry in an Era of Structural Change,” examining emerging trends and new opportunities in the global liquor sector.

Contact Info:
Name: Daisy
Email: Send Email
Organization: China Economic Information Service (CEIS)
Website: https://www.ceis.cn/en/index.html

Release ID: 89207236

If there are any deficiencies, discrepancies, or concerns regarding the information presented in this press release, we kindly request that you promptly inform us by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team is committed to addressing any identified issues within 8 hours to guarantee the delivery of accurate and reliable content to our esteemed readers.

More News

If You Can Pass This Geography Trivia Quiz, You Belong In The Knowledge Hall Of Fame
Oct 23, 2026
If You Can Pass This Geography Trivia Quiz, You Belong In The Knowledge Hall Of Fame

Test your knowledge of geography! View Entire Post ›

Heading to France? Amid Recent Unrest, Here’s What to Know
Oct 23, 2026
Heading to France? Amid Recent Unrest, Here’s What to Know

Demonstrations are expected to continue this weekend in Paris and other French cities. Some museums and tourist sites will be closed, and visitors should expect a strong police presence.

A novel mRNA cancer vaccine helps cut the chances of melanoma tumor recurrence in major study
Oct 23, 2026
A novel mRNA cancer vaccine helps cut the chances of melanoma tumor recurrence in major study

A first-of-its-kind cancer vaccine is significantly reducing the chances that melanoma patients' tumors come back, according to results of a major study released Thursday by drugmakers Moderna and Merck.

Visa Partners Singapore Tourism Board to Strengthen Singapore’s Global Destination Appeal
Oct 23, 2026
Visa Partners Singapore Tourism Board to Strengthen Singapore’s Global Destination Appeal

Visa, a global leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore’s appeal as a preferred travel destination and to unlock new growth opportunities. The collaboration will focus on three key pillars – driving discovery of Singapore’s tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore.

Inside the red-hot REM hotel in Macau – think revolving beds and dreamlike suites
Oct 23, 2026
Inside the red-hot REM hotel in Macau – think revolving beds and dreamlike suites

Melco Resorts & Entertainment’s newest hotel, REM, opened this week to complete the ultra-luxury trio at the City of Dreams in Macau. Rebranded from the Countdown Hotel, which was the Hard Rock Hotel before that, the property sits alongside the Zaha Hadid-designed Morpheus and Asian-inspired Nuwa, positioning itself as the most exclusive of the three. REM stands for rapid eye movement, the phase of sleep during which “we have the most vivid dreams”, said Lawrence Ho Yau-lung, chairman and CEO of...

L.A. Affairs: Could I pull off a red bikini at 55? My husband's deep love helped me love myself
Oct 23, 2026
L.A. Affairs: Could I pull off a red bikini at 55? My husband's deep love helped me love myself

As a woman in her 50s living in youth-obsessed Los Angeles, I was well aware of my age. Thankfully, my husband still gazes at me with desire and love.

Is Trondheim the Nordics’ Coolest New Business Stop? Its Tastemakers Think So 
Oct 23, 2026
Is Trondheim the Nordics’ Coolest New Business Stop? Its Tastemakers Think So 

From a floating sauna village to a ballroom restaurant, three local entrepreneurs reveal where to eat, unwind and make connections in Norway’s third city, and why its cooperative spirit makes it so rewarding to work in. The post Is Trondheim the Nordics’ Coolest New Business Stop? Its Tastemakers Think So  appeared first on Business Traveller.

The Golden 50: These are the Best English Wines of 2026
Oct 23, 2026
The Golden 50: These are the Best English Wines of 2026

From trophy-winning blanc de blancs to rare library releases, WineGB’s Golden 50 has gathered the top-scoring English wines across nine competitions. The post The Golden 50: These are the Best English Wines of 2026 appeared first on Business Traveller.

Prime Video K-drama Love in Disguise: Yim Si-wan, Seol In-ah lead gender-reversal romcom
Oct 23, 2026
Prime Video K-drama Love in Disguise: Yim Si-wan, Seol In-ah lead gender-reversal romcom

Lead cast: Yim Si-wan, Seol In-ah, Kim Jung-hyun, Yeonwoo Latest Nielsen rating: 4.7 per cent In the romantic comedy Love in Disguise, Yim Si-wan plays a vain corporate heir suspected of murder who hires a new personal bodyguard, unaware that his protector is actually a female detective in disguise (played by Seol In-ah of Business Proposal). The series marks a return to more conventional K-drama fare for Yim, following his intense roles in the action film Mantis (2025) and the second and third...

Britain's best seaside towns for an autumn getaway, where you can enjoy quiet beaches, cosy pubs and proper fish and chips
Oct 23, 2026
Britain's best seaside towns for an autumn getaway, where you can enjoy quiet beaches, cosy pubs and proper fish and chips

Bracing coastal walks, characterful pubs and cosy bookshops - there are plenty of reasons to head to the coast even as autumn draws to a close.

Passenger Traffic Between Mexico and the Dominican Republic Grew 423% Since Arajet Began Operating
Oct 23, 2026
Passenger Traffic Between Mexico and the Dominican Republic Grew 423% Since Arajet Began Operating

Four years after launching operations in Mexico, Arajet continues to strengthen its presence in this important market, achieving historic performance to date. This is reflected in the growth of total air passenger traffic between the two countries, which, according to data from the Dominican Republic’s Civil Aviation Board (JAC), is projected to exceed 398,000 passengers by the end of 2026. This significant increase in passenger traffic represents 423% growth compared to the 76,049 passengers transported in 2022, the year the Dominican flag carrier began operations in Mexico.

All about Tate Madden, who revealed her baby’s gender with fiancé Tyler Cameron on DWTS
Oct 23, 2026
All about Tate Madden, who revealed her baby’s gender with fiancé Tyler Cameron on DWTS

During his performance for “Dedication Night” on Dancing with the Stars, Tyler Cameron revealed that he and his fiancée Tate Madden are expecting their first child together. View this post on Instagram Cameron and his professional partner, Sharna Burgess, were joined on stage by Madden and the trio performed to Ed Sheeran’s “Supermarket Flowers”. After their routine, Cameron and Madden also had a surprise gender reveal on stage – it’s a baby girl! Later, in...

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

Life Ponds

Life Ponds publishes travel and lifestyle on a daily basis. We believe that Life Ponds will help to solve your problems every time you face a challenge.

Newsletter