Are You Using Free Analytics? It May Not Be a Good Deal

How does one go about creating a product one intends to sell, when one’s competition is free?  What price can you charge that makes sense when you know that your potential customers are comparing your product against one that costs literally nothing? These questions entered my mind as I evaluated Oribi, a new website analytical product that does essentially the same thing as Google Analytics. How could it be any good, competing with the industry benchmark of web analytics for the past 15 years? If it were any good, Google would have bought it already, as they did with Urchin (the product that ultimately became Google Analytics in 2005), right? Well, maybe.

Many of us don’t have the technical, programming or computer science skills to objectively compare Oribi against Google Analytics. All we can do is evaluate the speed and ease of using each product as…

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– Written by Eric Vengroff

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