Award-Winning UK Digital Agency Super Digital Launches Search Heroics Approach to Search Marketing
Oct 5, 2026
A new search marketing approach from Super Digital helps businesses boost visibility across search engines, AI, social media and online communities
West Midlands, England, United Kingdom, October 5, 2026 -- Super Digital, a UK digital marketing agency based in the West Midlands, has launched Search Heroics, a new approach that draws on its range of digital marketing services to help businesses build visibility across search engines, artificial intelligence platforms, social media and online communities.
Search Heroics starts by identifying where a business’s audience searches and what it is looking for, rather than treating Google as the only route to customers. This guides how the agency applies search engine optimisation (SEO), paid search, paid social, content and website expertise.
Chris Derrer, Founder and Director of Super Digital, said: “Google isn't going anywhere, but the idea that search means Google and nothing else is already out of date. Someone looking for a restaurant might search TikTok. Someone researching a big purchase might use Reddit or ChatGPT. Someone looking for an emergency plumber is probably still going straight to Google.
Our job is to work out where your customers are actually looking and make sure you're there. That's what Search Heroics is about.”
A Broader Search Strategy for Businesses
Super Digital’s Search Heroics approach is aimed at businesses and marketing teams that rely on digital channels for enquiries, sales and brand visibility. The agency says it is particularly relevant to small and medium-sized enterprises that currently concentrate most of their search marketing activity on Google.
Platforms considered within Search Heroics include Google and Bing; AI tools such as ChatGPT, Gemini, Claude and Microsoft Copilot; social platforms TikTok and Instagram; and online communities such as Reddit. Super Digital says the choice of platforms depends on the business, its customers and what they are searching for.
Google Remains Part of the Strategy
Super Digital says Google remains an important part of search marketing. Its Search Heroics approach treats AI visibility as part of a broader strategy, rather than a replacement for traditional SEO, bringing existing disciplines together instead of treating search, social media and AI visibility as separate activities.
Super Digital is a Google Partner and a WordPress.com Pro Partner. These agency credentials are separate from the platforms considered within Search Heroics, whose inclusion does not imply a commercial partnership for the initiative.
About the company: Super Digital is a UK digital marketing agency helping businesses generate more visibility, enquiries and sales online. Founded in 2015, its services include SEO, paid search, paid social, content strategy and website design and development. Its Search Heroics approach brings these disciplines together around one simple idea: wherever your audience searches, your business should have the opportunity to appear.
Contact Info:
Name: Chris Derrer
Email: Send Email
Organization: Super Digital
Website: https://wearesuper.digital/
Release ID: 89205267
Should you detect any errors, issues, or discrepancies with the content contained within this press release, or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond and take necessary steps within the next 8 hours to resolve any identified issues or guide you through the removal process. We value the trust placed in us by our readers and remain dedicated to providing accurate and reliable information.
More News
Corsica’s GR20: A Visual Diary of the Hike
The GR20, a 112-mile hiking trail that bisects the craggy Mediterranean island, is often billed as the continent’s most demanding trek. Here’s an insider’s look.
Most Americans Can't Get 9/12 On This Baseline Geography Quiz — Can You Do Better?
My fellow Americans, do you know what the capital of Australia is? View Entire Post ›
Composer Huang Ruo on why opera is ‘the last dance of humanity’, and his Hong Kong show
“Nowadays, we have people listening to AI pop singers,” Chinese-American composer Huang Ruo says during a talk on music and culture in Hong Kong. “They sing so beautifully, but it’s not real. So I do believe theatre and opera are the last dance of humanity.” The 50-year-old New York-based conductor and pianist behind acclaimed cross-cultural operatic projects M. Butterfly (2022) and The Monkey King (2025) made further impassioned statements about performing arts in the modern world. “Seriously,...
In P.E.I., sweeping new strategy takes aim at ‘pervasive drinking culture’
From life-altering tragedies to everyday health risks, P.E.I. is taking direct aim at mitigating the toll of drinking. Advocates, are hoping a new provincial alcohol strategy will push Islanders to re-evaluate their relationship with alcohol, while reducing costs that far outweigh the revenue alcohol brings in.
The RDSP was meant to help disabled Canadians save for the future. Yet many don't know it exists
The Registered Disability Savings Plan was intended to be a financial safety net for people with disabilities and the families who care for them. But it's only reaching about a third of those it was designed to help.
The Palm Beaches are Having a Moment: Discover What’s New in 2027
The Palm Beaches continue to build on their momentum, giving visitors fresh reasons to return and new experiences to discover with every visit. After welcoming 6.09 million visitors in the first half of 2026, up 6.4% from 2025, The Palm Beaches are building on this success with a pipeline of approximately $500 million in developments set to further strengthen the tourism economy. Across 39 cities and towns, the next wave of openings and experiences is taking shape, making the destination an even more compelling place to visit in the year ahead.
KENNEDY SPACE CENTER VISITOR COMPLEX POWERS UP FOR MAX POWER
Visitors to Florida’s Kennedy Space Center Visitor Complex can celebrate the innovation, people and legacy behind NASA’s greatest achievements during MAX POWER, an extra-special event taking place 6 – 8 November 2026. The exhibits and experiences at Kennedy Space Center Visitor Complex celebrate NASA’s great achievements: past, present, and future. During MAX POWER, guests will go on an extraordinary journey as the visitor complex further transforms into a showcase of human ingenuity.
_VZ_partners_with_Tourism_Malaysia-600x315.jpg)
Save Up to 20% on Bangkok–Kuala Lumpur with Vietjet Thailand & Tourism Malaysia
Vietjet Thailand is strengthening its presence in ASEAN’s short-haul travel market through collaboration with Tourism Malaysia to support and promote the ‘Visit Malaysia 2026–2027’ campaign, with the aim of encouraging greater travel connectivity and increasing Thai visitor arrivals to Malaysia. The partnership aims to encourage Thai travellers to visit Malaysia during the year-end peak travel season, expand travel options to one of their most popular destinations, and support tourism growth between the two countries.
Why do some celebrity perfumes – think Ariana Grande, Britney Spears – stay popular?
There is a particular kind of deja vu that comes from a stranger’s perfume, when a scent – sugary-sweet in a lift, soft and creamy on a person’s jumper, flowery from a hug – drifts past and you know it long before you can name it. Chances are, a few of them come with a celebrity’s name. Famous names have long sold perfumes, intentionally or not. When Marilyn Monroe said in 1952 that Chanel No 5 was all she wore to bed, she did more for that bottle than any advertisement could, despite never...
Royal Enfield commits over INR 3 crore to snow leopard conservation
Royal Enfield has pledged over INR 3 crore towards snow leopard conservation, fulfilling a commitment made during its One Ride 2026 event. The funding will support habitat protection, scientific research, community stewardship and human-wildlife conflict mitigation across more than 10,500 sq. km of snow leopard habitat in six Himalayan regions. The initiative also includes a nature interpretation centre in Ladakh and a conservation conclave.
29 Multi-Tasking Beauty Products To Help You Save Space In Your Carry-On
Why pack a separate blush, highlighter, eyeshadow, and bronzer when you can have it all in *one* teeny palette? View Entire Post ›
Inquiry looking into man's death in Edmonton ER hears about too many patients, not enough beds or doctors
An Edmonton physician says hiring more doctors won’t solve chronic overcrowding at Grey Nuns Community Hospital as the facility's five general medicine units have been operating above capacity.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.