Dignitas and Voodoo Ranger IPA Announce Official Beer Partnership
Apr 7, 2021
LOS ANGELES, April 7, 2021 /PRNewswire/ -- Dignitas, the esports vertical of New Meta Entertainment. (NME), has today announced that Voodoo Ranger, the IPA family of the New Belgium Brewing company, is now the Official Beer Partner of the storied esports organization. The partnership marks the first in esports for Voodoo Ranger, and features community-centric social, digital, and future on-location activations with the goal of connecting Dignitas' vibrant fanbase through the organization's content creators and athletes.
Through the partnership, Voodoo Ranger and Dignitas will collaborate on exciting new content to celebrate Dignitas' passionate esports fans and community. In Voodoo Ranger Community Game Nights, streamed live on Twitch, Dignitas athletes and content creators will square-off in battles of bragging rights and brews. Dignitas will also hold a series of fan-focused Happy Hours and release original content, celebrating the special connection between gaming fans across the world and the future of the global esports community. Dignitas and Voodoo Ranger will continue to connect gaming fans and athletes at live, in-person events in the future; offering opportunities for tasting, sampling and celebrating.
"Our partnership with Dignitas is an amazing chance to support a team and community that loves beer and all things gaming and esports but includes the community support and initiatives that we as a brewery also hold extremely close to our hearts. Cheers!" said Patrick Morgan, Voodoo Ranger Community Manager.
"Aligning with a brand that values bringing people together as highly as we do makes Voodoo Ranger a natural fit," said John Spiher, Vice President of Partnerships at Dignitas. "Community is the lifeblood of esports and gaming, and we're proud to partner with a brand dedicated to uplifting and celebrating the lives and moments we all share together."
ABOUT VOODOO RANGER IPA
Voodoo Ranger, made by New Belgium Brewing, is among the fastest growing IPA brands in craft beer. Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger 1985, the Xperimental IPA and Captain Dynamite. For more information or to see the Voodoo-inspired iconic art and design, follow @voodooranger on Instagram and Twitter. To learn more about the Voodoo Ranger portfolio, visit newbelgium.com.
ABOUT NEW META ENTERTAINMENT AND DIGNITAS
Since its formation in 2003, Dignitas has established itself as one of the most successful esports organizations in the world, amassing 18 World Championships across multiple gaming titles. In September 2016, Dignitas was acquired by the NBA's Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the Philadelphia 76ers (NBA), New Jersey Devils (NHL) and more. Dignitas is the esports organization within New Meta Entertainment, Inc. (NME), a new media sports and entertainment company founded in May 2019 by an investor group that includes HBSE, Susquehanna International Group and Delaware North, among others. Dignitas currently fields six teams in four of esports' largest and most popular games: League of Legends, Counter-Strike: Global Offensive (men's and women's teams), VALORANT and Rocket League. With content studios and player wellness facilities in Greater New York City and Los Angeles, and infrastructure in Europe and China, Dignitas is a global leader dedicated to esports athletes, digital influencers and entertainment game-changers. To learn more about Dignitas, visit YouTube.com/Dignitas, Twitter.com/Dignitas, Instagram.com/Digntas, TikTok.com/@Dignitas and Dignitas.gg.
Contact:
Heather Garozzo
866-201-8538
[email protected]
SOURCE New Meta Entertainment
More News
Can You Name The Latin American Country By The Flag?
Prove you're a flag aficionado! View Entire Post ›
Meet LSU Tigers coach Lane Kiffin’s daughter Landry Kiffin, who’s studying at Ole Miss
Lane Kiffin’s decision to leave Ole Miss only days before their first college football playoffs to coach their long-time rivals, the LSU Tigers, has not been received well by his old team – and things got especially heated ahead of the LSU vs. Ole Miss match on September 20, with the latter claiming victory. Landry Kiffin, Kiffin’s oldest daughter, who is a student at Ole Miss, reportedly had several banners with inappropriate and explicit remarks directed at her. In response to the harassment,...
Indiahikes signs MoU with Andaman administration to develop multi-day trekking trails
Indiahikes has signed an MoU with the Andaman & Nicobar Administration to identify, develop and document two multi-day trekking trails across the islands. The one-year collaboration will include trail exploration, pilot trekking experiences, local skill-building, photography and video documentation, and a guidebook, with a focus on sustainable trekking and community participation.
Hong Kong-born cookie brand founder brings flavours of her youth to small-town France
In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder. “There was already a queue forming outside 25 minutes before us selling,” she says. “And then I was just like, ‘Oh my God, how do you know about us?’” When developing recipes for the pop-up, Lui and her French partner in life and business, Victor Selle, wanted something that would bridge cultures. They landed on familiar Asian...
The most affordable winter sun destinations for 2026: Post Office report lists countries where your money will go further - from Thailand to Tokyo
The latest Post Office Travel Money Winter Sun Report examines costs on the ground, from three-course meals to the price of sunscreen - and reveals the cheapest places to travel to this winter.
Facing a 2-year wait, this P.E.I. couple borrowed $25K to get a hip replacement in Montreal
Neil and Janet Payne call it "Le Hip Trip." The Kinkora, P.E.I., couple were facing a wait of up to a year and a half for Neil’s hip replacement — so instead of waiting, they borrowed $25,000 and drove to a private clinic in Quebec.
How Hong Kong designer Kinyan Lam’s slow fashion label puts Chinese ethnic artisans first
Hong Kong designer Kinyan Lam’s autumn/winter 2026 collection, Grounded, is more than a seasonal drop. It sets a clear vision for the future of his eponymous brand: that slowing down is the only way forward. “I heard a saying that plants and trees have two ways of growing: they explode into the world, but their roots continue to dig deep into the soil,” says Lam, who is in his thirties. “Right now, I am just a small tree, and I want to grow my roots deeper so I can grow into a big tree. This is...
More women are taking testosterone to treat menopause symptoms. Does science support that?
Testosterone is touted as a cure-all for menopause symptoms on social media, and more women are now taking it off-label. Scientists want more research.
What Canada's wastewater reveals about drug use in 8 cities
New StatCan data shows sharply different drug-use patterns across eight Canadian cities, with methamphetamine elevated in parts of the Prairies and Moncton, cocaine comparatively high in Halifax and fentanyl highest in Metro Vancouver.
Whistleblower alleges millions of Driscoll’s berries sent to Canada with excess chemical levels
A whistleblower lawsuit in California is alleging millions of pounds of Driscoll's fruit containing non-compliant levels of pesticides and chemicals crossed the border into Canada, and the company tried to cover it up.
This medical device heading to space with Joshua Kutryk is also helping people here on Earth
On Oct. 1 Canadian Space Agency astronaut Joshua Kutyrk will blast off from Cape Canaveral, Fla., and he’s bringing some innovative Canadian tech with him.
Travel leaders gather in the Maldives for World Travel Awards
The Maldives is preparing to welcome travel and tourism leaders from across the region for the World Travel Awards Asia, Oceania & Indian Ocean Gala Ceremony 2026, powered by Bank of Maldives. The ceremony will take place at CROSSROADS Maldives on Sunday, 27 September 2026, coinciding with World Tourism Day. The evening will bring together leading travel, tourism and hospitality brands from across Asia, Oceania and the Indian Ocean to celebrate excellence across a wide range of categories, including hotels, resorts, airlines, tour operators, destinations and tourism attractions.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.