Eric Ries Explains How Marketers Can Win C-Suite Buy-in for Long-Term Brand Strategy in Exclusive Wunderdogs Interview

Nov 9, 2026

"The Lean Startup" and "Incorruptible" author says trustworthiness is the most underrated asset in business and shares how marketing and comms leaders can make the case for it.

San Francisco, California, United States, November 9, 2026 -- Wunderdogs, a brand strategy, design and digital agency for B2B tech and venture capital, today released an exclusive video interview with Eric Ries, author of "The Lean Startup" and the new New York Times bestseller "Incorruptible." In the conversation with Wunderdogs co-founder Daria Gonzalez, Ries offers marketing and communications leaders a practical playbook for defending long-term brand investment under quarterly pressure.

"The most valuable and underrated asset in all of business right now is trustworthiness," Ries said in the interview. He argues that marketers who treat trust as an investment, rather than a line item to justify each quarter, earn the credibility to shape executive and board-level decisions.

The 38-minute conversation covers:

  • How to reframe ROI conversations with finance and leadership
  • Why Ries calls "minimum viable product" his most misused term, and what marketers can learn about protecting language in an era of hollow buzzwords
  • His view that AI is both a financial bubble and a transformational technology, and how leaders can separate real value from hype

"I read 'The Lean Startup' at Stanford GSB 10 years ago, and building the website for 'Incorruptible' was a full-circle moment for our team," Gonzalez said. "Eric's message gives marketing leaders language for a fight they're having every quarter: how to build a brand that lasts when every KPI rewards the short term."

The full interview is available at https://www.wunderdogs.co/thoughts-and-views/eric-ries-explains-how-marketers-can-win-c-suite-buy-in-for-long-term-brand-strategy.

About Wunderdogs

Wunderdogs is a brand, digital and marketing agency for B2B technology, science and investment firms. Founded in 2017.

About Eric Ries

Eric Ries is an entrepreneur and the author of "The Lean Startup," which introduced concepts including the minimum viable product and the pivot to a generation of founders. His new book, "Incorruptible," examines how companies can build lasting trust and stay true to their mission as they grow. Learn more at incorruptible.co.

For more information about Wunderdogs use the contact details below:

Contact Info:
Name: Alissa MacDougall
Email: Send Email
Organization: Wunderdogs
Address: 15 Montgomery, San Francisco, California 94104
Website: https://www.wunderdogs.co

Release ID: 89208912

In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.

More News

QF1 IS GOING NON-STOP
Nov 9, 2026
QF1 IS GOING NON-STOP

From October 2027, QF1 and QF2 will fly Sydney to London non-stop for the first time as part of Project Sunrise. The Kangaroo Route first began flying from Sydney – London in 1947, when the journey took four days and seven stops. For almost 80 years, generations of Qantas aircraft, from the Lockheed Constellation to the Boeing 747 and Airbus A380, have brought Sydney and London closer together.

Dubai Airports CEO Paul Griffiths on Navigating Uncertainty and New Mega-Hub Plans
Nov 9, 2026
Dubai Airports CEO Paul Griffiths on Navigating Uncertainty and New Mega-Hub Plans

Despite regional disruption, Dubai Airports CEO Paul Griffiths is sticking to his 100 million passenger target for 2027, while planning passport-free journeys and a 260 million capacity successor airport. The post Dubai Airports CEO Paul Griffiths on Navigating Uncertainty and New Mega-Hub Plans appeared first on Business Traveller.

Caribbean needs more luxury cruise experiences, says cruise executive
Nov 9, 2026
Caribbean needs more luxury cruise experiences, says cruise executive

Caribbean destinations could attract more luxury cruise ships by developing more high-end shore experiences, according to Jason Montague, chief luxury officer of Regent Seven Seas Cruises and Oceania Cruises, part of Norwegian Cruise Line Holdings Ltd.

TUI boosts Goa capacity by 28% for Winter 2027/28
Nov 9, 2026
TUI boosts Goa capacity by 28% for Winter 2027/28

TUI is increasing Goa capacity by 28% for Winter 2027/28, with more than 32,000 seats available across five weekly direct TUI Airways flights from London Gatwick and Manchester between November 2027 and March 2028. The expanded programme will see London Gatwick gain a new Sunday service, joining existing Wednesday and Saturday flights and giving customers three opportunities a week to fly direct to Goa.

AE Expeditions unveils 2028–29 Antarctic season with 37 voyages
Nov 9, 2026
AE Expeditions unveils 2028–29 Antarctic season with 37 voyages

AE Expeditions has unveiled its 2028–29 Antarctic season, featuring 37 voyages, four new itineraries and seven Special Edition voyages, inviting travellers to discover the southernmost regions with savings of up to 25 per cent on selected departures for a limited time. Spanning Antarctica, South Georgia, the Falklands~Malvinas and Patagonia, the season features expeditions ranging from eight to 23 days aboard AE’s three purpose-built small ships, Greg Mortimer, Sylvia Earle and Douglas Mawson.

Brazil launches global campaign for the 2027 Women’s World Cup
Nov 9, 2026
Brazil launches global campaign for the 2027 Women’s World Cup

Eight host cities, four regions and one certainty: in Brazil, a passion for football is the starting point for a journey where accents, aromas and landscapes change at every stop. To introduce this diversity to audiences attending the first Women’s World Cup in South America in 2027, Visit Brasil launched “Brazil Beyond the Game”, its new international campaign, on 4 November at the World Travel Market (WTM) London.

EU Sustainable Tourism Strategy adopted against background of increasing resilience
Nov 9, 2026
EU Sustainable Tourism Strategy adopted against background of increasing resilience

European tourism demand held firm over the summer despite ongoing global uncertainty, according to the European Travel Commission’s (ETC) latest European Tourism: Trends & Prospects quarterly report (Q3/2026). International tourist arrivals increased by 3% compared with the same period in 2025, and the vast majority of destinations (80%) recorded more foreign visits than last year. The outlook, however, is increasingly shaped by forces beyond the sector’s control. Geopolitical and climate instability is pushing up prices and weakening travel confidence, while higher energy costs are set to squeeze household budgets and change how people travel in the months ahead.

Bob W makes Portugal debut with four-property deal in Lisbon and Porto
Nov 9, 2026
Bob W makes Portugal debut with four-property deal in Lisbon and Porto

AI- and tech-powered hospitality operator Bob W is making a major push into Portugal, unveiling a four-property, 190-unit expansion across Lisbon and Porto as it accelerates its growth into new European markets. The move marks a significant milestone in Bob W’s European expansion, with the operator committing to multiple properties across Lisbon and Porto as it enters the Portuguese market. Its first Portuguese location is scheduled to open in Q1 2027, with three further properties planned by the end of 2028.

Montego Bay ranks among the top 10 beach destinations for airport ground access
Nov 9, 2026
Montego Bay ranks among the top 10 beach destinations for airport ground access

Choosing a beach for a vacation involves much more than looking for crystal-clear waters and white sand. The distance from the airport, transfer time, and available transportation options also influence the traveler’s experience. In Jamaica, the comparison between Montego Bay and Negril illustrates how ground accessibility can vary between tourist destinations within the same country.

If You Can Get 5/5 On This Geography Quiz, Your Intelligence Is Positively Brilliant
Nov 9, 2026
If You Can Get 5/5 On This Geography Quiz, Your Intelligence Is Positively Brilliant

Test your geography knowledge! View Entire Post ›

Hong Kong climate activist on changing city’s ‘anti-sustainable’ food system
Nov 9, 2026
Hong Kong climate activist on changing city’s ‘anti-sustainable’ food system

When clips of one natural disaster after another flood our social media feeds, it can feel impossible to know what to do. But Hong Kong climate activist Eugenia Chow Cheuk-yin says that rather than surrendering to climate anxiety, one can channel their fears into doing something productive for the earth. “One really grounded way of doing this is by getting into the community and volunteering on a farm,” says Chow as she stands among crops at a farm on the outskirts of Fanling, in Hong Kong’s New...

Let’s Do Lunch, but Make it Pandesal, Padang and Prawns
Nov 9, 2026
Let’s Do Lunch, but Make it Pandesal, Padang and Prawns

Who needs white tablecloths and four-course menus? From Filipino sandwiches in Melbourne to Cambodian cooking in New York, a new wave of Asian restaurants is giving executives fresh ways to sit down and talk shop The post Let’s Do Lunch, but Make it Pandesal, Padang and Prawns appeared first on Business Traveller.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

Life Ponds

Life Ponds publishes travel and lifestyle on a daily basis. We believe that Life Ponds will help to solve your problems every time you face a challenge.

Newsletter