Jul 31, 2020
Business Founders And Executives Join Forces To Create Free Content Marketing Conference To Help Businesses Survive And Marketers Ensure Better Job Security!
Los Angeles, California – July 30, 2020 – Pop culture marketing agency Hollywood Branded recently announced the launch of the first ever Marketer’s Content Playbook Virtual Summit. The conference is designed to provide brand marketers and agencies with the tools to create more effective and impactful marketing content, while dealing with the realities of loss of business driven by Covid-19. Admission is free to attend, with SMBs, marketers, agencies and college students and professors encouraged to participate.
This virtual event will take place from Tuesday, August 4th through Thursday August 6th, 2020 and is accessible at https://marketerscontentplaybook.com.
This unique format online summit with live video speaker interactive Q&A offers presentations centered around the topic of How To Do Content Marketing – Better. The 3-day event lineup includes over 100 thought leaders from the world of brands, agencies, media, influencers and Hollywood who will provide insights to recharge brand marketers and help them better address today’s difficult marketing climate during this global pandemic, as well as how to participate in conversations during this powerful time of social reform. Attendees will be able to build their own Content Marketing Playbook by choosing from over 50 hours of presentations, case study discussions, panels and workshops on how to create better content, generate effective advertising, and leverage pop culture partnerships.
Each day over 30 Content Playbook sessions will be unveiled with On Demand presentations, crafted specifically for this conference and audience, made available beginning at 7 am until 5 pm pst. Speaker Q&A sessions begin on the half hour throughout each day. The On Demand format was devised as an option to provide attendees the ability to control their day, how they consume content, and to focus on specific topics of interest regardless of time. Networking opportunities will be provided through the all-day BYOB Coffee Talk and Playbook Endzone Happy Hour with smaller breakout sessions, and the Zen Meditation Room will provide a place of respite to process lessons learned. Special events and activities will be held at times throughout the virtual conference event, including interactive customized memes made for attendees by agency Laffly, who generates memes campaigns for celebrities, companies, and influencers.
According to Stacy Jones, the CEO and founder of both Hollywood Branded and Marketer’s Content Playbook Virtual Summit, “This virtual summit grew into reality over the last three years from my interviewing hundreds of business and marketing thought leaders on our agency’s podcast, Marketing Mistakes (+ How To Avoid Them). The event was built around the idea of providing marketing solutions driven by entrepreneurs and business professionals who are asking the same questions: Will my business still be here in a year? How do I safeguard my job, show I make a difference and really demonstrate my value? We’ve built a giant platform to bring together thought leaders, entrepreneurs, brand marketers and student future leaders who have personally felt the blow of Covid-19, and who have with these new marketing tools, the opportunity to drive positive impact at their own businesses and in their lives. The goals for all summit participants is to allow each to be able to leverage this moment of time, where life is still not back to normal, to stretch themselves, to gain more knowledge, to see what updated marketing practices others are doing, and better understand the tactics that are driving sales and making other companies millions. Most importantly, we wanted to provide this event for free, so that thousands of people can benefit – to help others stay in business or keep their jobs. We also wanted to give brand marketers the tools to recover faster from the hits and help students fill in the gaps left by their current limited resources to internships. Our team spent the first 4 months of the pandemic building this super-sized conference into this life changing event, with the purpose to help ensure a true difference in attendees’ lives with the knowledge shared and learned.”
Speakers include some of the industry’s most knowledgeable professionals in the field of content marketing, who will be providing detailed insight filled with actionable how-to’s and case studies.
Highlighted Brand and Media Outlet Speakers Include:
Highlighted Agency Speakers Include:
Sponsors of the event include parent company pop culture partnership agency Hollywood Branded, with divisions Marketer’s Content Playbook, Experts Branded and learning platforms Marketing Mistakes (& How To Avoid Them) podcast and online class and marketing certification portal Learn.HollywoodBranded. Joining as part of their overall agency partnership is media monitoring and contact database platform Critical Mention. There is no fee to attend the Marketer’s Content Playbook virtual summit. Attendees will leave the 3-day summit armed with the tools needed to make content marketing efforts even more successful, for companies and brands of all sizes. Every presentation from the Marketer’s Content Playbook Virtual Summit will be available after the event with the purchase of the All Access Pass to provide continued learning opportunities. The pass provides full access to the live event conference, all of the recordings, plus blueprint “how-to” guides and transcripts of every session and workshop. Sign up for free at https://marketerscontentplaybook.com/on-demand/welcome-kick-off/
About Hollywood Branded
As Los Angeles’ largest independent entertainment and influencer marketing agency, Hollywood Branded helps bring the power of pop culture content and the influencers who drive it to brands around the world by making the brand become part of the story. Since 2007, the agency has secured and built partnerships with celebrities, social influencers and the TV, streaming, film, podcast, event + music content that drive pop culture – and brand sales. Over ten thousand brand partnerships have been brought to life on screen for brands like BlackBerry, Bumble, FLIR, Lacoste, Pilot Pen and Ralph Lauren.
Experts Branded is the agency’s newest division, and offers expertise and guidance to help position thought leaders into becoming stars and powerhouse voices of their own industry, by leveraging the agency’s same tools, experience and unparalleled knowledge of the best practices to build brands from Hollywood, the world of PR and beyond.
The agency division Productions Branded works directly with producers who hire our firm help to reduce and offset the cost of creating and marketing TV and streaming shows, feature films, video games, podcasts, digital series, music videos and events. Our agency creates below the line cost savings via product placement, fee driven brand integration, promotional alliance partnerships and licensing extensions.
The agency educational division Learn.HollywoodBranded includes the agency blog, podcast and online certification courses. The business blog provides insights into pop culture partnerships, brand campaigns, interviews with other marketers and case studies. The daily blog is read by over 30 thousand entrepreneurs, brands and agency marketers on a monthly basis.
Additional online classes, surveys and certification courses are offered through Hollywood Branded’s Influencer & Branded Content Marketing School for brand owners, marketers and their agencies (and student future employees) as well as content producers. All content is geared to teach and provide DIY insider tricks and tips to making influencer and content marketing work even better – and to help marketers avoid those marketing mistakes that will waste time, money and yield poor partnership results: https://learn.hollywoodbranded.com
Marketing Mistakes (+ How To Avoid Them) is a weekly business podcast hosted by Hollywood Branded’s founder and CEO, Stacy Jones. The podcast has been followed by brand marketers, agencies and entrepreneurs since 2017. Each week brings insights from Stacy along with interviews with top industry experts who share their knowledge on marketing advice, sales strategy, employee motivation, pop culture partnerships, entrepreneurship, and other topics that drive business success: https://hollywoodbranded.com/podcast
The newest addition, Marketer’s Content Playbook offers a yearly virtual summit and ongoing classes with over 100 expert thought leaders providing detailed “How To Do It” step by step guidance across content development, advertising and partnerships. Speakers are some of the top thought leaders from the world of brands, agencies, media, influencers and Hollywood, who provide education to the summit’s attendee audience of entrepreneurs, brand and agency marketers, recent graduates and students: https://marketerscontentplaybook.com
For More Information, Contact:
110 Lomita Street, El Segundo, CA
Video Link: http://player.vimeo.com/video/441921947
Company Name: Hollywood Branded Inc.
Contact Person: Ian Drummond
Email: Send Email
City: El Segundo
Country: United States
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