Inbox Insight release Targeted Demand Generation: The Bridge to ABM Content Hub
Jul 5, 2023
Inbox Insight has released a new, fully furnished content hub packed with unique insights around Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM). Take a look now at: https://resource.inboxinsight.com/b2b-targeted-demand-generation
Winchester, United Kingdom - July 5, 2023 /PressCable/ —
Inbox Insight has released a new, fully furnished content hub packed with unique insights around Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM). This comprehensive hub aims to provide B2B marketers with an abundance of timely, educational and reliable content on the growing popularity of Targeted Demand Generation and how it is bridging the gap between traditional demand generation and their ABM objectives.
With key insights, examples and best practices, the hub consists of tried and tested strategies providing a framework to help design and deploy an effective ABM strategy.
This dedicated resource hub includes everything from blogs and infographics to category reports and on demand videos - as well as a recent, all-encompassing ABM whitepaper. The one-stop hub will navigate B2B marketers through Targeted Demand Gen via a variety of content formats to suit all.
Content within the hub is supported by first party research comprising senior B2B marketing professionals within the Insights for Professionals (IFP) community. This ensures quality, relevant data throughout all resources.
Senior B2B marketers in both the US (49%) and UK (48%) consider their Account-Based Marketing strategy to be well established, with almost half feeling this way. Just over a fifth (22%) of US marketers are currently in the early stages or scaling up their account-based strategies, compared to almost a third (30%) of UK. It’s therefore no surprise that just 21% of UK marketing teams feel their strategy is fully synchronized compared to 30% in the US.
Efforts are clearly moving towards finetuning ABM activities to achieve the maximum potential from budgets and integrating it fully within marketing teams. This is now more crucial than ever to remain competitive, given more and more businesses are adopting the ABM approach.
Contributor to the hub Rebecca Tebbutt, Senior Marketing Manager at Inbox Insight, believes: "The appeal of Targeted Demand Generation lies in its ability to deliver both short and long-term wins for B2B marketers. This makes it a highly attractive strategy to adopt, particularly given the market right now where budgets need to be utilized as efficiently and effectively as possible".
When asked why they released the ABM content hub at this time, Paul David, Chief Growth Officer, said: "With over half (58%) of senior B2B marketers across the US and UK planning to increase their ABM spend over the next 12 months, it's clear that now is the right time to be focusing on Account-Based Marketing activities".
He continues..... "While nearly half (48%) of B2B marketers say their ABM strategy is well established, there's clearly room for improvement for the remainder - which is why the Targeted Demand Generation approach, bridging traditional demand gen and ABM, is key to delivering the best possible results and ROI".
Interested parties can find the content hub ready to access, for free, here.
Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multichannel strategies.
Its unique position within its industry gives it the authority to produce such a resource hub as all research within it was conducted among senior B2B marketing professionals within the IFP community, all of who are relevant decision makers within their company.
Senior B2B marketers looking for a sound understanding of the different levels of ABM maturity at play, actionable insights to help optimize their ABM strategies and Targeted Demand Generation tactics for maximum effectiveness, should consider this a valuable one-stop hub.
More information on Inbox Insight can be found at https://www.inboxinsight.com/
The Targeted Demand Generation: The Bridge to Account-Based Marketing (ABM) hub can be accessed now via the links above.
Contact Info:
Name: Paul
Email: Send Email
Organization: Inbox Insight Ltd
Address: 1, Crondall House Exchange Square, Winchester, England SO23 8FJ, United Kingdom
Website: https://www.inboxinsight.com/
Source: PressCable
Release ID: 89101627
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 8 hours.
More News
Hong Kong-born cookie brand founder brings flavours of her youth to small-town France
In 2024, French artisanal cookie company Sucré did a four-day pop-up in Hong Kong. The response was overwhelming, says Louise Lui, the brand’s Hong Kong-born co-founder. “There was already a queue forming outside 25 minutes before us selling,” she says. “And then I was just like, ‘Oh my God, how do you know about us?’” When developing recipes for the pop-up, Lui and her French partner in life and business, Victor Selle, wanted something that would bridge cultures. They landed on familiar Asian...
The most affordable winter sun destinations for 2026: Post Office report lists countries where your money will go further - from Thailand to Tokyo
The latest Post Office Travel Money Winter Sun Report examines costs on the ground, from three-course meals to the price of sunscreen - and reveals the cheapest places to travel to this winter.
Facing a 2-year wait, this P.E.I. couple borrowed $25K to get a hip replacement in Montreal
Neil and Janet Payne call it "Le Hip Trip." The Kinkora, P.E.I., couple were facing a wait of up to a year and a half for Neil’s hip replacement — so instead of waiting, they borrowed $25,000 and drove to a private clinic in Quebec.
How Hong Kong designer Kinyan Lam’s slow fashion label puts Chinese ethnic artisans first
Hong Kong designer Kinyan Lam’s autumn/winter 2026 collection, Grounded, is more than a seasonal drop. It sets a clear vision for the future of his eponymous brand: that slowing down is the only way forward. “I heard a saying that plants and trees have two ways of growing: they explode into the world, but their roots continue to dig deep into the soil,” says Lam, who is in his thirties. “Right now, I am just a small tree, and I want to grow my roots deeper so I can grow into a big tree. This is...
More women are taking testosterone to treat menopause symptoms. Does science support that?
Testosterone is touted as a cure-all for menopause symptoms on social media, and more women are now taking it off-label. Scientists want more research.
What Canada's wastewater reveals about drug use in 8 cities
New StatCan data shows sharply different drug-use patterns across eight Canadian cities, with methamphetamine elevated in parts of the Prairies and Moncton, cocaine comparatively high in Halifax and fentanyl highest in Metro Vancouver.
Whistleblower alleges millions of Driscoll’s berries sent to Canada with excess chemical levels
A whistleblower lawsuit in California is alleging millions of pounds of Driscoll's fruit containing non-compliant levels of pesticides and chemicals crossed the border into Canada, and the company tried to cover it up.
This medical device heading to space with Joshua Kutryk is also helping people here on Earth
On Oct. 1 Canadian Space Agency astronaut Joshua Kutyrk will blast off from Cape Canaveral, Fla., and he’s bringing some innovative Canadian tech with him.
The EU Just Asked Canada If We Could Be Best Buddies...Legally, And Canadians Are Responding In The Most Hilarious Way
Give me a baguette, a ciggy, and an espresso any day. View Entire Post ›
Travel leaders gather in the Maldives for World Travel Awards
The Maldives is preparing to welcome travel and tourism leaders from across the region for the World Travel Awards Asia, Oceania & Indian Ocean Gala Ceremony 2026, powered by Bank of Maldives. The ceremony will take place at CROSSROADS Maldives on Sunday, 27 September 2026, coinciding with World Tourism Day. The evening will bring together leading travel, tourism and hospitality brands from across Asia, Oceania and the Indian Ocean to celebrate excellence across a wide range of categories, including hotels, resorts, airlines, tour operators, destinations and tourism attractions.
Fari Islands Festival 2026 brings together creativity, culture, wellness and conservation
The Maldives’ Fari Islands archipelago came alive from 13–15 August as the second edition of the Fari Islands Festival unfolded across Patina Maldives and The Ritz-Carlton Maldives. Guided by its ‘One Festival, Every Sense’ philosophy, the festival welcomed an international community of artists, cultural voices, chefs, musicians, wellness practitioners and conservationists, including headline contributor Rosamund Pike and acclaimed designer Sean Wotherspoon.
Travel Tech Leaders Agree: Artificial Intelligence Will Transform Tourism
On September 27th, UN Tourism celebrates World Tourism Day. In 2026, it will centre on how digitalization and Artificial Intelligence are redesigning tourism. To mark the date, Belvera Partners, a PR firm exclusively focused on supporting B2B travel technology companies, has brought together thought leaders across the travel technology ecosystem to explore the opportunities, challenges, and responsibilities associated with the rapid adoption of technology, in general, and AI, in particular, across hospitality, distribution, and travel experiences.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.