InvestorNewsBreaks – TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) Announces $1M Order for Flagship Product
Apr 19, 2021
TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has received a $1 million warehouse order for its TAAT(TM) Original, Smooth and Menthol nicotine-free, tobacco-free cigarette alternative. The order was placed by Worldwide Vape Distribution (“WWV”), a distribution company with access to more than 10,000 retail stores across 38 states. The order will be fulfilled in several batches throughout 2021 and will initially be shipped to the WWV warehouse in Dallas. WWV has positioned itself in the alternative tobacco category, boasting a strong portfolio of companies that manufacture hardware and supplies for electronic cigarettes. TAAT and WWV first signed a distribution agreement in July of last year when WWV CEO Muhammad Abbas observed that he recognized the potential of TAAT as a better alternative to cigarettes, noting that in the vaping business, it is common for adult-age smokers to try electronic cigarettes as a substitute for smoking tobacco. However, those smokers often report that they miss the sensation of lighting a cigarette, tasting and smelling the tobacco as it burns, seeing the smoke as they exhale and flicking ashes in between drags. “After seeding interest from smokers aged 21+ for a matter of months now, we have started to notice some patterns in terms of the flow of interest from smokers asking retailers for TAAT, who then go on to ask their respective wholesalers for the product,” said TAAT CEO Setti Coscarella. “Although we have seen demand from all over the United States, we recognize the need to strategically identify which markets we will enter next. One prerequisite for doing so is securing distribution, and after discussions with WWV’s management team, we have determined that they can get us into retailers in several of our high-priority markets. We are honored that WWV was not only confident enough in TAAT for them to become our first distribution partner well in advance of the product launch but also for them to have placed a seven-figure order of TAAT right at the outset of doing business. We look forward to working with WWV to grow our presence in the USD $814 billion tobacco industry as we lay the groundwork to build upon our success to date.”
To view the full press release, visit https://ibn.fm/yvf6D
About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle and Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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