InvestorNewsBreaks – TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) Product Packaging, Price Creates Competitive Advantages in UK Market

TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP), is entering into the United Kingdom, as the company announced that it has developed pack designs for its initial shipment to its first UK purchase order, placed by a wholesaler in London, who will be the exclusive distributor of TAAT(TM) in the UK and Ireland. The company noted that the pack designs for its Original, Smooth and Menthol offerings retail offerings will visually stand out when appearing next to tobacco cigarettes, which by law, can only be sold in uniform, “plain packaging” style that include a designated dark-brown principal color, a smooth surface with no texture or embossing, and the absence of promotional images or logos. Because TAAT is both tobacco free and nicotine free, the product packaging doesn’t have to adhere to those same guidelines. The UK packaging will feature bright colors and is intended to stand out among the dark-brown packs of tobacco cigarettes. The price point of the product in the UK is also significantly different, with TAAT being sold at a much lower cost compared to the average tobacco cigarette. “We are very excited about our impending entrance into the U.K. market and our advantageous product distinction on the shelf,” said TAAT CEO Setti Coscarella in the press release. “Anytime your product is visually outstanding from its competition, a lot of work is already done for you. As we continue to explore opportunities outside of the U.K., we recognize that the European Union presents a complicated regulatory network, with each member country implementing its own rules with respect to importation, packaging tariffs, and other factors. Interest in our product from legal-aged smokers in Europe has been overwhelming, and we will navigate the regulations on a country-by-country basis.”

To view the full press release, visit https://ibn.fm/3gRv7

About TAAT Global Alternatives Inc.

TAAT Global Alternatives has developed TAAT,  which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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