MANSCAPED Teams Up with Testicular Cancer Society, Releasing New 60-Second Self-Check Video
Apr 2, 2020
SAN DIEGO, April 2, 2020 /PRNewswire/ -- Did you know one man, every hour, every day is diagnosed with testicular cancer? April is Testicular Cancer Awareness Month and MANSCAPED, the leading brand in men's below-the-waist grooming and hygiene, is taking initiative to raise awareness and spark action. Together with close partner Testicular Cancer Society (TCS), the team has produced another highly anticipated video to show men how to check themselves in under 60 seconds for the possible signs and symptoms of testicular cancer.
MANSCAPED and Testicular Cancer Society are teaching men how to check themselves for the possible signs and symptoms of testicular cancer.
Following a successful self-check video debut last year that helped "save balls", MANSCAPED and Testicular Cancer Society continue to use humor to boost monthly self-exams and early cancer detection.
In true MANSCAPED fashion, the clip uses humor to break down the initial barrier men have when talking about the topics of the male groin and of this prevalent disease. In fact, testicular cancer is the most common form of cancer among men ages 15-35. However, upon early detection, it is up to 99% treatable.
"Our goal with this campaign is to create a viral video and something that's easily shareable in order to generate the greatest awareness and prevention of testicular cancer that we can," said Paul Tran, founder and chief executive officer of MANSCAPED.
"At MANSCAPED, our bigger purpose is not only to empower men, but to speak to the importance of proper hygiene and testicular health," added Paul. "We've further enhanced that mission through our partnership with the Testicular Cancer Society in order to help spread awareness for early detection and to educate men on this imperative topic."
Last year's inaugural "Check Yo' Self" video was wildly successful, going completely viral on social media and achieving over 2 million views in a very short period of time. With this explosive reach, the video generated real-life success stories, with several cases where men checked themselves and discovered symptoms of the disease - as a direct result of watching the clip. This year, with MANSCAPED's platform growing at an unprecedented rate and maintaining over 313,000 followers on Instagram, the teams are deeply determined to save so many more balls. To save more lives.
"Early detection and treatment of testicular cancer - when it is nearly 100% curable - is crucial. A lack of awareness can lead to later-stage diagnosis, higher treatment burdens and even loss of life," says Mike Craycraft, a testicular cancer survivor and founder of TCS. "We feel extremely fortunate to tap into MANSCAPED's expansive digital network and omni-channel marketing machine to help educate and encourage even more men to take action."
To further spread awareness, things will be turning purple this April! Aligning with TCS's logo and signature hue, the teams have created co-branded TCS x MANSCAPED purple t-shirts, in-package inserts and other collateral to organically get the message out. Additionally, consumers who buy online at manscaped.com will see a post-purchase offer where they can learn more about testicular cancer screening and/or make a donation by visiting TesticularCancerSociety.org. MANSCAPED's new We Save Balls Landing Page also houses more information about the partnership and "Check Yo' Self" campaign.
About Testicular Cancer Society:
The Testicular Cancer Society is a registered 501(c)(3) non-profit organization dedicated to raising awareness and education about the most common form of cancer in men ages 15 to 35. They provide support for fighters, survivors and caregivers. The Testicular Cancer Society has received the GuideStar Platinum Seal of Transparency. For more information on how you can help spread awareness, visit TesticularCancerSociety.org.
About MANSCAPED:
Founded in 2017, San Diego, California-based MANSCAPED is the only brand dedicated to men's grooming and hygiene below-the-waist. The product range includes top-of-the-line precision-engineered tools, unique formulations and accessories to ensure a simple and effective manscaping routine. With direct-to-consumer shipping in the U.S., UK, Australia and Canada, as well as in-store options across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit MANSCAPED.com or follow on Facebook, Instagram, Twitter, and YouTube.
Media Contact:
Allison Frazier, Director of Public Relations - MANSCAPED, Inc.
[email protected]
925-216-2791
SOURCE MANSCAPED, Inc.
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