Premier Below-The-Waist Men's Grooming Company, MANSCAPED, Launches in the United Kingdom
Mar 17, 2020
SAN DIEGO, March 17, 2020 /PRNewswire/ -- MANSCAPED, the first and #1 selling brand dedicated to men's below-the-waist grooming, has officially launched in the United Kingdom (UK), equipping Brits with the proper tools for the job at long last. A country that has been well ahead of the groin grooming trend, the UK is a particularly prime and vibrant market for the brand's superior products and accessories.
"British men pride themselves on being very refined, and rightly so. They are highly invested in fashion and grooming - and are certainly not new to manscaping," claimed Katy Hopwood, MANSCAPED's chief financial officer, who was born and raised in the UK. "The massive volume of blokes who already manscape, coupled with their discerning taste in grooming products, makes this launch extremely exciting for us."
MANSCAPED's arrival across the pond marks the third international market entrance in less than two weeks for the fastest-growing male hygiene brand. "The UK is a large strategic expansion point for the company," said Kevin Datoo, chief operating officer of MANSCAPED. "We experienced immense positive reception in Australia and Canada, and we anticipate the same in this populous and equally sophisticated region."
MANSCAPED offers a full line of premium products that have become part of a daily ritual of more than 1,000,000 consumers in the U.S., plus thousands more in the company's two new key markets. The intelligently designed product range includes precision-engineered tools, unique formulations and accessories that ensure an effective and hygienic manscaping routine.
"85% of women prefer men who manscape, and British women have a big voice," added Katy. "They feel that if they are taking care of themselves down there, the men should, too," Needless to say, all genders and walks of life across the UK will resonate with MANSCAPED's notion of Refining the Gentleman and the brand's commitment to providing the best products available on the market.
"At MANSCAPED, we aim to not only provide the right tools for the job, but to empower men and open the dialogue on below-the-waist grooming, hygiene and testicular health," said Paul Tran, founder and chief executive officer of MANSCAPED. "The truth is, the UK has not only been manscaping for years, but British men and women haven't been afraid to talk about it either. We are fortunate to capitalize on how powerful word-of-mouth is in the UK, and that Brits have no filter when it comes to pub talk!"
Dedicated to cultivating relationships directly with their customers, MANSCAPED offers a one-stop-shop online at uk.manscaped.com. This platform allows consumers to purchase a range of packages and hygiene plans, get limited time offers, and even learn trimming tips and tricks on the brand's highly educational and entertaining blog. In addition, Brits can find MANSCAPED products on Amazon.co.uk with Prime and pickup options available. In-store retail updates are to come, following a successful national rollout in Target U.S. last year.
About MANSCAPED:
Founded in 2017, San Diego, California-based MANSCAPED is the only brand dedicated to men's grooming and hygiene below-the-waist. The product range includes top-of-the-line precision-engineered tools, unique formulations and accessories to ensure a simple and effective manscaping routine. With direct-to-consumer shipping in the U.S., UK, Australia and Canada, as well as in-store options across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit MANSCAPED.com or follow on Facebook, Instagram, Twitter, and YouTube.
Media Contact:
Allison Frazier, Director of Public Relations
[email protected]
925-216-2791
SOURCE MANSCAPED, Inc.
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