The Ridiculously Small Cutlery That Fits in a Pocket— 
Uphold Makes Plastic Silverware a Thing of the Past

Live on Indiegogo, Uphold Cutlery is a ridiculously small folding travel cutlery to help eliminate single-use plastics.

Central, Hong Kong - December 7, 2022 /MarketersMEDIA/ —

Uphold, the ridiculously small and pocketable cutlery set that eliminates the need for disposable plastic silverware, is live on global platform Indiegogo after an extremely successful Kickstarter campaign raise.

Every year, billions of single-use plastic waste ends up in oceans worldwide. Faced with this environmental crisis, countries have raced to ban plastic silverware in response – inadvertently making eating on-the-go much more difficult as plastic cutlery is eliminated. With Uphold Cutlery users can enjoy fine metal-head cutlery no matter where they are, all in a convenient travel-size carrying case that fits in a pocket.

“I had this idea of a compact travel cutlery set all the way back in 2017, when our team was looking at how folding geometries can make travel goods easier to carry by making them as flat as possible. News about possible bans on single-use plastics surfaced in 2019, and the pandemic that followed accelerated the calls to action around the world, as plastic waste shot up astronomically,” says Director and Co-founder Eric Tong on the inspiration behind the project. “During this time, major countries around the world began legislation to ban the distribution and use of single-use plastics. We took the opportunity and accelerate product development to get the product ready!”

Uphold Cutlery offers the lightest and slimmest travel cutlery system available. The set is a 5-piece kit custom-fitted inside a carrying case. The case slides open to reveal the spoon, fork, knife and two handles neatly arranged; all laid incredible flat. The mesmerizing bit is that the spoon and the fork transform from 2D to 3D objects when they are pinched and folding along the fold lines which cause the utensil heads to curve and bend into shape. The handles slot snuggly into the tail ends of the heads and help them lock into shape.

Each utensil is made of titanium alloy heads, aluminum alloy handles, and food grade TPU / TPE folding connectors. Each piece is graded to last over 3,000 uses and replaceable utensil heads are available to purchase. The custom-designed carrying case keeps utensils heads and handles separated and avoid food cross-staining and bacterial cross-contamination. The innovative, removable utensil head and origami-inspired folding design keeps the case measuring 100mm at its longest and a mere 10mm thick. 

“Travel cutleries are conventionally designed to resemble regular tableware. They do not operate well with portable food containers which are often narrower and taller than regular crockery. Uphold Cutlery is ergonomically designed for takeaway boxes and soup cups. The larger angles on the utensils and the more rectilinear fork and spoon head designs are designed for taking food from these taller and narrower containers with flat-bottoms, and to maximize scoop area within a really compact package,” adds Tong.

Uphold Cutlery is live and available to pre-order on Indiegogo: www.indiegogo.com/projects/uphold-pocket-size-reusable-folding-travel-cutlery

About Uphold

Uphold is a Hong Kong company founded in 2020. Our mission is to uphold the environment through the elimination of disposable utensils. We innovate in ergonomics and geometrics to create revolutionary portable and reusable designs. Our products redefine on-the-go lifestyle and are not only stylish but also functional and sustainable.

Eric Tong is the Co-Founder and Principal Designer of Uphold. He graduated with a Graduate Diploma in Architecture from The Bartlett School of Architecture, UCL in 2004. He worked for renowned late architects Zaha Hadid and Future Systems and developed a passion in industrial design. He is devoted to design innovation and in the ten years since his studio’s establishment, his work won multiple international awards, including the Good Design, Good Design Singapore, IF, Design For Asia, Golden Pin, and Perspective A&D Trophy Awards. Eric is a Council Member of the Royal Institute of British Architects (HK Chapter), and an Ex-Executive Committee Member of the Hong Kong Designers Association.

For more information on Uphold, please visit upholdliving.com

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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: Uphold
Website: https://www.upholdliving.com/

Release ID: 89086123

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